Listings Management

Reputation Management

Digital Marketing

Strategy Consulting

Analytics & Reporting

Reputation Management

Digital Marketing

Strategy Consulting

Analytics & Reporting

Executive Summary

This case study analyzes the digital marketing and SEO performance of Groupe
Lachapelle’s four dealerships over a 12-month period. The analysis reveals significant improvements in online visibility,
customer engagement, and competitive positioning.

Key Highlights:

• All four dealerships showed positive review growth, with Hamel Honda leading at
1,998 total reviews
• Overall online sentiment improved significantly with increased positive reviews
• Website authority metrics improved: Google Index (+7.4%), Linking Domains (+19.3%)
• Strong competitive advantage maintained across all key SEO metrics

SEO Performance Overview

The following table summarizes the year-over-year changes in critical SEO metrics:

Metric	Dec 2023	Dec 2024	Change
Google Index Count	1,840	1,976	+7.4%
Total Link Count	38,234	38,336	+0.3%
Linking Domains	83	99	+19.3%
Competitor Avg Index	926	1,026	+10.8%
Competitor Avg Links	3,131	4,001	+27.8%

Analysis: The organization shows steady growth in website authority with a 7.4% increase in Google-indexed pages and a significant 19.3% increase in linking domains. While competitors also improved their metrics, Groupe Lachapelle maintains a substantial competitive advantage.

Individual Dealership Performance

1. Hamel Honda

Market Leader in Review Volume and Rating

Period	Reviews	Rating	Positive	Negative
Dec 2023	1,353	4.4	270	31
Dec 2024	1,998	4.5	432	29
Growth	+645 (+47.7%)	+0.1	+162 (+60.0%)	-2 (-6.5%)

Key Takeaway: Hamel Honda demonstrates exceptional performance with the highest review count (1,998) and rating (4.5) among all dealerships. The 47.7% increase in total reviews combined with a 60% surge in positive online reviews indicates strong customer satisfaction and effective review generation strategies. The slight reduction in negative reviews further reinforces improved service quality.

2. Chomedey Toyota

Strong Growth with Improved Rating

Period	Reviews	Rating	Positive	Negative
Dec 2023	972	4.1	264	33
Dec 2024	1,639	4.3	321	50
Growth	+667 (+68.6%)	+0.2	+57 (+21.6%)	+17 (+51.5%)

Key Takeaway: Chomedey Toyota shows remarkable growth with a 68.6% increase in total reviews and a 0.2-point improvement in average rating. The positive review growth of 21.6% demonstrates effective customer engagement. However, the increase in negative reviews (51.5%) should be monitored and addressed through enhanced service recovery processes.

3. Honda Ste-Rose

Consistent Quality with Solid Growth

Period	Reviews	Rating	Positive	Negative
Dec 2023	603	4.3	138	30
Dec 2024	954	4.4	235	25
Growth	+351 (+58.2%)	+0.1	+97 (+70.3%)	-5 (-16.7%)

Key Takeaway: Honda Ste-Rose maintains strong performance with a 58.2% increase in total reviews and improved rating. The 70.3% surge in positive reviews combined with a 16.7% reduction in negative reviews demonstrates excellent service quality and customer satisfaction. This dealership shows the best balance of growth and reputation management.

4. Mazda de Laval

Strong Performance with Highest Growth Rate

Period	Reviews	Rating	Positive	Negative
Dec 2023	539	4.2	189	24
Dec 2024	1,004	4.3	235	44
Growth	+465 (+86.3%)	+0.1	+46 (+24.3%)	+20 (+83.3%)

Key Takeaway: Mazda de Laval achieved the highest review growth rate at 86.3%, nearly doubling its review count. The strong positive review growth (24.3%) demonstrates effective customer engagement strategies. However, the significant increase in negative reviews (83.3%) warrants attention to identify and address potential service issues.

Competitive Analysis

Groupe Lachapelle maintains a strong competitive position across all SEO metrics:

Metric	Groupe Lachapelle	Competitor Avg.	Adv.
Google Index Count	1,976	1,026	93%
Total Link Count	38,336	4,001	858%

Competitive Insight: The organization demonstrates exceptional SEO performance, particularly in link authority where it holds an 858% advantage over competitors. The Domain Authority advantage of 40% and C-Flow advantage of 245% indicate strong website credibility and trustworthiness in Google’s algorithms.

Conclusion

Groupe Lachapelle demonstrates strong year-over-year performance across all four
dealerships. The organization has successfully grown its online presence, with all
locations showing significant increases in review volume and maintaining competitive
ratings. The SEO foundation remains exceptionally strong, providing a substantial
competitive advantage in organic search visibility.

The most notable achievements include Hamel Honda’s market-leading position, Honda
Ste-Rose’s excellent reputation management, and Mazda de Laval’s exceptional growth
rate.

You have different questions?

Our team will answer all your questions. we ensure a quick response.

+1 844-257-6299

Phone

Email

Address

Stay Connected

Listings Management

Executive Summary

SEO Performance Overview

Individual Dealership Performance

1. Hamel Honda

Market Leader in Review Volume and Rating

2. Chomedey Toyota

Strong Growth with Improved Rating

3. Honda Ste-Rose

Consistent Quality with Solid Growth

4. Mazda de Laval

Strong Performance with Highest Growth Rate

Competitive Analysis

Conclusion

You have different questions?

LET'S COLLABORATE

LET'S WORK TOGETHER

+1 844-257-6299

info@maxxmedia.ca

Quick Link

Support

Socials